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Pop star to launch women's fragrance.
May 20, 2011
By: TOM BRANNA
Editor
Teen sensation Justin Bieber has a heart…and a nose for fragrance. His first foray into the fine fragrance category is called Someday and was created by Honorine Blanc of Firmenich. Someday is billed as a “fruity gourmand” formula, that’s meant to appeal to the 14- to 18-year-old core of Bieber’s fan base, according to Give Back Brands, the producer and licensee. Proceeds are earmarked for charity. Branding expert Robert Hollander and cosmetics industry veteran Paul West say...
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